Catholic Health Services marketing leader featured in South Florida Hospital News discussing the evolving role of public relations
September 25, 2026Catholic Health Services Senior Director of Marketing & Communications Rose Lugo, Ed.D., was featured in South Florida Hospital News & Healthcare Report with an article examining the growing importance of experienced public relations leadership in an AI-driven communications environment. The article explores how earned media, original storytelling, editorial judgment and digital reputation help healthcare organizations build credibility and distinguish their brands.
